Definitions
| Term | Definition |
| Revenue | The amount of money, in the shop currency, that the customer paid for the product. This is the gross profit before any costs to the store, but after any discount the customer received. |
| Impression | Impressions are counted when a given offer is loaded onto the page. Impressions are only counted once per order. |
General Notes About Graphs
💡Tip: The large summary numbers at the top of each graph are weighted averages of the data shown. This method gives a more accurate overall view than a simple average. For example, Three days of conversion rates are shown:- Day 1: 3 accepted / 10 shown = 30%
- Day 2: 1 accepted / 9 shown = 11%
- Day 3: 5 accepted / 15 shown = 33%
(3 + 1 + 5) ÷ (10 + 9 + 15) =26.5% not a simple average like (30 + 11 + 33) ÷ 3 =24.7%.
Weighted averages ensure that days with more impressions have the right impact on your totals.
Funnels Tab
Graphs
- Revenue
Shows the total revenue generated from upsold products only. It does not include revenue from other products in the order. - Revenue per visit
Calculated by dividing total upsell revenue by the number of orders where an offer was shown. - Conversion rate
The number of accepted upsells divided by the number of unique impressions. - Impressions
The total number of times an offer was displayed to customers. - Accepted offers
The number of times an upsell offer was accepted by customers. - Average upsell value
Calculated by dividing total upsell revenue by the number of accepted upsells.
Top Performing Products Table
This table highlights post-purchase upsells and the revenue generated from them. The percentage shown represents the conversion rate, calculated as:Number of accepted upsells containing the product ÷ Number of impressions for that product. NOTE: These values represent accepted offers, not the number of individual products sold. However, the total revenue includes the full quantity of items purchased.
Deleted Funnels
Deleting a funnel does not remove its historical analytics data. Revenue and performance from deleted funnels are still included when “All funnels” is selected in the Funnel dropdown. However, once a funnel is deleted, it will no longer appear in the dropdown and cannot be viewed individually. This means historical data is preserved for overall reporting, but funnel-specific breakdowns are no longer accessible.Checkout Tab
🔒 This feature is only available for Shopify plus merchants!Graphs
- Revenue
Shows the total revenue generated from upsold products only. Revenue from other products in the order is not included. - Upsell revenue per order
Calculated by dividing total upsell revenue by the number of completed orders where an offer was shown. - Conversion rate
The number of accepted upsells divided by the number of unique impressions. - Unaccepted upsell rate
Shows how often upsell offers were not accepted. Calculated as 1 - conversion rate. - Checkout abandonment rate
Calculated as the number of completed checkouts divided by the total number of visits. - Total revenue per order
Represents the total revenue from completed orders, including both upsold and regular products. - Accepted offers
The total number of upsell offers accepted by customers. - Average upsell value
Calculated by dividing total upsell revenue by the number of accepted upsells.
Top Performing Products Table
This table works the same way as the one in theFunnels tab, but only includes checkout upsells. To view this table:- Go to the Analytics section in your Aftersell dashboard.
- Click on the Checkout tab.
- Scroll to the Top Performing Products section for a detailed view of your checkout upsell performance.
Product Page Upsells Tab
Graphs
-
Revenue
Shows the total revenue generated from product page upsells -
Revenue per view
The average revenue generated per unique view on product page upsells. -
Conversion rate
The percentage of unique visitors who completed an order with a product page upsell. -
Unique Impressions
The number of unique views on product page upsells. - Purchased Products The number of products purchased through a product page upsell.
- Upsold orders The number of orders that included a product purchased through a product page upsell.
- Revenue per order The average revenue per order containing a product page upsell.
- Average upsell value The average revenue per product page upsell product purchased.
Tests Tab
You can track the performance of your A/B tests or Multivariate Tests in the Analytics tab as well. You’ll first want to select the Funnel you want to review and choose the Test you’d like to analyze. From there you will be shown:-
Group-level performance for each test variation, including:
- Revenue
- Revenue per Visit
- Conversion Rate
- Performance by Variable: This shows how each variable (e.g. Revenue, Impressions, Conversion Rate, Revenue per Visit) performs on average across all other variables
- An All Groups table summarizing and comparing all test groups side by side
Metric Calculation Tooltips
Throughout the analytics dashboard, you can hover over the ⓘ info icon next to any metric to see how that value is calculated. These tooltips provide a quick breakdown of the formula used (for example, how checkout revenue or upsell revenue is summed), making it easier to understand exactly what each data point represents.