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Overview

Aftersell’s Post-Purchase Offers help increase your average order value (AOV) by presenting relevant upsell offers after the initial purchase. These offers are shown either immediately after checkout or on the Thank You page, allowing customers to buy more.

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What is a post-purchase offer?

A post-purchase offer is an additional product offer shown after a customer completes their initial checkout. Offers can appear in two places:
  • Right after checkout, before the order confirmation. ( 1-click upsells)
  • After the order is confirmed, as part of the order status page. (Thank you page upsells)
In both cases, offers are designed to be quick and easy to accept and this helps you generate more revenue without interrupting the customer’s checkout experience.

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How the post-purchase page works

The post-purchase page is a Shopify-hosted page shown between checkout and the order confirmation. This is where Aftersell can display 1-click upsells, based on what the customer just purchased.

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Funnel flow:

  1. Customer completes checkout.
  2. Aftersell shows the first upsell offer.
  3. Customer accepts or declines.
    • If accepted, the product is added to the original order. and you can set more “if accepted” follow ups.
    • If declined, a downsell offer can be shown.
  4. Customer is taken to the Thank you page.

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How the thank you page works

The Thank You page is the final page of the checkout experience where customers view their order summary and tracking info. With Aftersell, you can turn this page into another opportunity to increase sales by adding:
  • Product recommendations
  • FAQs
  • Text
  • Image
  • Custom Code
Thank You Page upsells can be configured in one of two ways:
  • Merge with the original order – the upsell is combined with the initial purchase into a single order.
  • Create as a separate order – the upsell generates a second order that is distinct from the original. When configured as a separate order, if the customer abandons the second checkout, the upsell order remains in Draft status.

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Key benefits

  • Boost average order value. Post-purchase and Thank You Page offers help customers add more to their purchase.
  • 1-click acceptance on the post-purchase page. No extra steps or friction.
  • Completely native to Shopify. Offers match your brand and are hosted by Shopify.
  • Highly targeted. Use conditions to control when and what offers show.
  • Visual aid features. Implement the ‘Show progress bar on funnel’ to guide customers through multi-step funnels.

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How to create a post-purchase funnel

  1. Go to Post-purchase Funnels in the Aftersell admin.
  2. Click Add Funnel and save and continue.
  3. Set trigger conditions to control when the funnel shows.
  4. Add upsell offers.
  5. Customize the offer design and messaging.
  6. Enable the funnel and publish it.
You can create multiple funnels and prioritize them to control which one runs when multiple conditions match. Merchants can also track the triggers for post-purchase upsells using Aftersell’s Order Browser, which displays a “shown” status to confirm successful activation of the funnel.

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Summary

Post-purchase and Thank You Page offers give you two powerful ways to drive more revenue after the sale is complete. With Aftersell, you can easily create personalized upsells that feel native to your store and are proven to convert. Need help getting started? Visit our Post-Purchase Help Center or our Thank You Page guides, or contact our support team.