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The post-purchase insights page gives you a benchmark view of your revenue per visit (RPV) compared to stores with a similar average order value (AOV) and, where available, a similar industry. This helps you understand how your post-purchase funnel is performing relative to your peers. This feature is available to all merchants on a post-purchase plan.

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Accessing post-purchase insights

You reach post-purchase insights from the home page: a Peer benchmarks (PPU) widget appears there, and View full report opens the full insights page. That widget is the only entry point — the report has no sidebar item of its own, and it does not live under the sidebar’s Reports section (that is the dashboards and Explorer area, which is a different feature).

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Peer benchmarks widget

The peer benchmarks widget on your home page gives you a quick snapshot of how your RPV compares to similar stores over the last 30 days. The widget shows:
  • Your RPV — Your revenue per visit for post-purchase offers over the last 30 days.
  • Peer comparison — How your RPV ranks against stores that share your AOV (and industry, if available). The sub-heading describes the comparison being made, for example “Compared to stores that share your AOV and industry · Last 30 days” or “Compared to stores that share your AOV · Last 30 days”.
  • Percentile ranking — Where you fall within your peer group (for example, Top 25%, Average, or Below average).
If your store is new to post-purchase or does not yet have enough data, the widget displays a message explaining that your benchmarks will appear as your store earns with the app.

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Full post-purchase insights report

The full report, reached from the home-page widget, includes additional detail across several sections.

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Performance summary

The section, headed Peer benchmarks in the app, shows three metric cards — Revenue per visit, Acceptance rate, and PPU revenue (30d). Each one gives your value, your peer group’s median, and a gauge spanning the peer 25th–75th percentile band, plus a tier badge. This lets you see at a glance where you sit against similar stores on each measure. The peer group is determined by:
  • AOV bucket — Stores are grouped by average order value range (for example, $80–100 AOV).
  • Industry — When your store’s industry is available, the peer group combines AOV and industry for a more relevant comparison. If there are not enough peers in the combined cohort, the comparison falls back to AOV only.
The sub-heading on the performance summary describes which comparison is being used.

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Daily RPV trend

The daily RPV trend chart shows your revenue per visit for each day over the last 30 days, plotted alongside the peer group median. This helps you identify patterns, seasonal dips, or improvements in your funnel performance over time. If there is not enough daily data yet, the chart displays a message to check back after a few days of activity.

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Per-funnel breakdown

The per-funnel breakdown table lists each of your active post-purchase funnels alongside their individual performance metrics, including:
  • Impressions — How many times the funnel was shown.
  • Acceptance rate — The percentage of impressions that resulted in an accepted offer.
  • Health status — One of four labels — Strong, Steady, Needs work, or No revenue — based on how your funnel’s acceptance rate compares to the peer group median.
You can click Edit on any funnel row to go directly to that funnel’s trigger settings.

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Recommendations

The recommendations section highlights specific funnels or settings that may help improve your performance, based on your benchmark data.

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How the peer group is determined

Aftersell matches your store to a peer group using two dimensions: When both dimensions are available, the peer group uses a combined AOV + industry cohort. If that cohort does not have enough stores to produce a reliable benchmark, the comparison falls back to AOV only. The label on the performance summary and widget always reflects which comparison is being used.

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Notes

  • Benchmark data is updated on a rolling basis and reflects the last 30 days of activity.
  • RPV values are shown in your store’s currency, converted from USD using the current exchange rate.
  • Stores without post-purchase access do not see the widget or the insights page.