Skip to main content
Multivariate testing lets you test multiple offer variables at once, like discounts, timers, and product bundles, to find the best-performing combination. It’s one of the most powerful ways to optimize your post-purchase upsell strategy.

​
Step-by-Step Instructions:

​
1. Define Your Goal

Before setting up your multivariate test, take a moment to define what success looks like for your store. Setting a clear objective helps you choose the right variables to test and measure what truly matters. Some popular goals include:
  • Increasing conversion rates on upsell offers
  • Boosting average order value (AOV)
  • Identifying the most effective product bundle or incentive
💡 Need inspiration? Check out our Best Practices article for ideas that drive real results.

​
2. Choose the Variables to Test

Select 1–5 high-impact variables that could affect buyer behavior. For example:
  • Discount Type: Percentage vs. fixed dollar
  • Urgency Timer: 5 min vs. 15 min
  • Product Type: Single item vs. bundle
  • Shipping: Free vs. flat-rate
✨ Tip: Too many variables = harder analysis. Keep it focused!

​
3. Create Your Variations

Set up 0-5 options for each variable:
  • Discounts: 10%, 20%, 30%
  • Timers: 5, 10, or 15 minutes
  • Bundles: 1 product vs. 2-product combo
Aftersell automatically combines your variations into multiple offer paths, no manual setup required.

​
4. Set Up Your Multivariate Test

  1. Open the Aftersell Dashboard
  2. Go to Funnels
  3. Create a new funnel or open an existing one
  4. Create test & Select Multivariate Test Image Image
  5. Select your desired variations Image
  6. Start the test Notes:
    • Each variation is automatically labeled as Page A, Page B, and so on for easy reference in your analytics.
    • Be sure to press Enter after typing in each variable to save it properly:
Image

​
5. Review the Results

Once your test has been running for a sufficient amount of time, ideally 2 to 4 weeks, you’ll have enough data to make informed decisions. Shorter test durations may not yield statistically reliable insights, especially if traffic is low. Here’s how to analyze the outcome:
  1. Go to the Analytics tab in your Aftersell dashboard and select ‘Split Tests’ to view details about your experiments.
  2. Compare key metrics like:
    • Conversion rates
    • Average order value (AOV)
    • Revenue per visitor
  3. Identify the top-performing variation set based on which combination delivers the strongest results 📈 Your test should list the impressions needed to be statistically viable, this helps you know when the data is ready to act on. See screenshot below for reference: Image 💡 Tip: Look for consistent performance across multiple metrics, not just a spike in one area.

​
6. Apply the Winning Variation

Once a winner emerges:
  • Apply that variation across your funnel
  • Monitor performance to ensure it continues delivering strong results
  • Consider testing again with a new set of variables

​
Best Practices

  • ✅ Start Simple: Don’t overload with too many variables
  • ⏳ Be Patient: Let tests run long enough to collect data
  • 🔁 Keep Testing: Use winners to inspire your next round of tests

​
Need More Help?

Chat with our support team using the live chat at the bottom right of the app.