Checkout A/B testing

You can conduct A/B tests for each Checkout widget type. This article will guide you through the various A/B tests you can run.

A/B testing, also known as split testing, is a method used to compare two versions of something to determine which performs better based on user metrics such as click-through rates, conversions etc.

• Duplicate Content
• New content
• Blank (Skip)

Duplicate Content

You can use this to compare two versions of identical or nearly identical content to evaluate how slight variations impact user engagement or performance metrics..

New content

A/B test with different products to compare their performance to determine which one yields better results, such as higher sales or customer engagement.

Blank (Skip)

Use a variant that is empty or unchanged as a control to compare against other versions with alterations, aiming to evaluate how changes impact user behaviour or outcomes.

Note: Tests are evenly distributed, with a 50/50 split among your customers.