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What is Aftersell Checkout?

Aftersell Checkout is a tool developed to allow you to design multiple types of content to display on the checkout page in Shopify. Currently this is only accessible to Shopify Plus Merchants due to restrictions Shopify has placed on their new Checkout Extensibility API. There are two main widget types in Aftersell Checkout. There are upsell widgets and content widgets:

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Upsell Widgets

Upsell Widgets offer three different modes for upselling:
  1. Single Product Upsell Presents a single product to your customer with an Add to Cart button.
  2. Multi-Product Upsell Offers multiple products to your customer simultaneously.
  • You can display these items in a horizontal carousel slider or stack them vertically instead.
  1. Checkmark Upsell Upsell a single product with a checkbox instead of an Add to Cart button. Please note that due to Shopify’s updated policies, checkboxes cannot be pre-selected, ensuring customers actively opt into the upsell.

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Content Widgets

There’s four different content widgets you can work with, and each contribute to your checkout in different ways:

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Rewards

  • Shows a reward bar in your checkout that tells your customer how close they are to reaching a specified goal. This goal can either be based on Order Value, or Item Count.
  • These go really well with upsell widgets, so that your customer can easily add extra value to their order to achieve the reward. Keep in mind, any rewards you’re offering will need to be fulfilled through Shopify. This can be done by creating Automatic Discounts in Shopify if you’re offering a discount, or by modifying your Shipping Rules if you’re offering free shipping.

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    Trust Badges

  • Allows you to build out trust badges really easily with custom text and images. These can be stacked vertically, or displayed horizontally.
  • They’re great for building a sense of trust in your brand, which lowers your abandoned checkout rate.

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    Notes

  • Allows your customer to add notes to their order.
  • These notes can either be written manually by your customer, or be pre-written notes.
  • Pre-written notes are excellent when your store offers gift wrapping or eco packaging, and want to give your customers an easy way to opt-in.

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    Text

  • Allows you to insert a banner on your checkout with text of your choice.
  • You’re able to adjust the header size, content size, and spacing for the text widget.
  • You’re also able to choose four different styles for this text widget.
  • Information: A blue background with a blue information icon.
  • Success: A green background with a green checkmark icon.
  • Critical: A red background with a red exclamation point icon.
  • Warning: A yellow background with a yellow warning triangle icon.

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    Image

  • Allows you to upload a custom image which can be inserted on your checkout.
  • You can also adjust the width of this image with a slider.
  • There is no minimum size requirement for the image.

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Setup and Optimization Strategies for Checkout Widgets

To maximize the utility of your checkout widgets, consider these strategies:
  1. Enable Advanced Features: Use Aftersell’s options to enable custom triggers and rename placements for more personalized upselling.
  2. Analyze Usability and Profitability: Regularly check metrics like conversion rates and order values to determine what improvements can be made.

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Adding Widgets to Your Checkout

In order to add widgets to your checkout, you’ll first need to make sure they’re enabled in Aftersell. You can do this by clicking on a widget in your Aftersell Checkout Editor, and then click on the “Enable” button on the top right of the widget’s settings. For restricted or advanced upsells, make sure you enable custom triggers before proceeding. This option is available for upgraded checkouts and provides enhanced flexibility for targeted customer experiences. If assistance is needed, the Aftersell support team is available to guide you through custom configurations or troubleshooting. You’ll then want to click on the white “Open Shopify Checkout Editor” button on the bottom right. This will prompt you to choose what widget you’d like to insert in your checkout. Once selected, you can click and drag the widget on the left-hand side of your checkout editor to place it where you’d like. Note: The “Information”, “Shipping”, and “Payment” pages of your checkout will all need their own widgets. The only exception to this rule is the “Order Summary” section, which persists in all pages