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When creating or editing a post-purchase offer, you have several configuration options to customize how the offer appears and behaves. This guide covers the key settings available for V2 post-purchase offers.

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Custom order tags

You can add a custom tag to any V2 post-purchase offer to track which specific upsell a customer accepted. When a customer accepts an offer with a custom tag configured, that tag is automatically applied to their Shopify order alongside the standard “Aftersell Upsell” tag.

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Why use custom order tags?

Custom order tags give you more granular tracking and help you:
  • Identify which specific upsell offer was accepted
  • Segment orders by promotion or campaign
  • Filter orders in Shopify by upsell type
  • Track performance of different offers within the same funnel

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How to add a custom order tag

To add a custom order tag to an offer:
  1. Navigate to Post-purchase Funnels in the Aftersell admin
  2. Select the funnel containing the offer you want to tag
  3. Click Edit offer on the offer you want to configure
  4. In the offer settings, find the Order Tag field
  5. Enter your custom tag (up to 40 characters)
  6. Click Save

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Tag requirements

Your custom tag must follow these requirements:
  • Maximum 40 characters
  • Can include letters, numbers, hyphens, and spaces
  • Must follow Shopify’s order tag requirements

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How custom tags are applied

When a customer accepts an offer with a custom tag configured:
  • The standard “Aftersell Upsell” tag is applied to the order
  • Your custom tag is also applied to the order
  • Both tags appear in the order details in Shopify
  • You can search and filter orders by your custom tag in the Order Browser
💡 Tip: Use descriptive, consistent naming for your tags. Examples: “summer-promo-accepted”, “bundle-upsell”, “vip-offer”, “clearance-upsell”

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Per-offer configuration

Custom tags are configured per offer, not per funnel. This means:
  • Different offers in the same funnel can have different custom tags
  • You can track exactly which offer in a multi-offer funnel was accepted
  • Each offer’s tag is independent and can be changed without affecting other offers

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Product selection and discounts

When configuring your offer, you can:
  • Select specific products or use automatic recommendations
  • Apply percentage or fixed-amount discounts
  • Add product badges (like “Bestseller” or “New”)
  • Configure subscription options if applicable
For more details on product selection, see the Quickstart Guide.

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Offer design and messaging

Customize how your offer appears to customers:
  • Add custom text and headlines
  • Include countdown timers for urgency
  • Configure product images and layout
  • Match your brand’s checkout styling
For more information on offer design, see Post-Purchase Branding Settings.

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Need help?

If you have questions about configuring your post-purchase offers or custom order tags, our support team is here to help.
Reach out via chat or email us at support@aftersell.app.